Просмотр запроса №24501
Доброй ночи!
Не могли бы подсказать публикации на английском языке по изучению корпоративной печати за рубежом.
Не могли бы подсказать публикации на английском языке по изучению корпоративной печати за рубежом.
Ответ
[2014-09-09 12:36:11] :
Здравствуйте. Предлагаем следуюущую литературу по Вашей теме (источники – БД Google Scolar, Emerald, Sage):
1. Ahern K.R. Who Writes the News? Corporate Press Releases during Merger Negotiations / Kenneth R. Ahern, Denis Sosyura // The Journal of Finance. – 2014. – Vol. 69, Iss. 1. – P. 241–291 ; The same [Electronic resource]. – URL: http://onlinelibrary.wiley.com/doi/10.1111/jofi.12109/pdf (9.09.2014).
2. Alfonso G.-H. Trends in online media relations : web-based corporate press rooms in leading international companies / González-Herrero Alfonso, Ruiz de Valbuena Miguel // Public Relations Review. – 2006. – Vol. 32, Iss. 3. – P. 267–275.
3. Balmer J.M.T. Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation / John M.T. Balmer, Stephen A. Greyser // European Journal of Marketing. – 2006. – Vol. 40 Iss: 7/8, pp.730 – 741
4. Corrigan T.F. Campus Press, Inc.: A critical analysis of the corporatization of collegiate media / Thomas F Corrigan, Jennifer M Proffitt // Journalism. – 2011. – Vol. 12, 8. – P. 1018-1034 ; Доступ после регистрации (открыть ссылку)
5. McLaren Y. Characterising the Genre of the Corporate Press Release / Yvonne McLaren, Cǎlin Gurǎu // LSP and professional communication. – 2005. – Vol 5, No 1. – P. 10-30 ; The same [Electronic resource]. – URL: http://ej.lib.cbs.dk/index.php/LSP/article/view/2041/2041 (9.09.2014).
6. McLaren-Hankin Y. `We expect to report on significant progress in our product pipeline in the coming year': hedging forward-looking statements in corporate press releases // Discourse Studies. – 2008. – Vol. 10, 5. – P. 635-654 ; Доступ после регистрации (открыть ссылку)
7. Noack D. Corporate press release web sites // Editor & Publisher. – 1997. – Т. 130, N 20. – P. 34-35.
1. Ahern K.R. Who Writes the News? Corporate Press Releases during Merger Negotiations / Kenneth R. Ahern, Denis Sosyura // The Journal of Finance. – 2014. – Vol. 69, Iss. 1. – P. 241–291 ; The same [Electronic resource]. – URL: http://onlinelibrary.wiley.com/doi/10.1111/jofi.12109/pdf (9.09.2014).
2. Alfonso G.-H. Trends in online media relations : web-based corporate press rooms in leading international companies / González-Herrero Alfonso, Ruiz de Valbuena Miguel // Public Relations Review. – 2006. – Vol. 32, Iss. 3. – P. 267–275.
3. Balmer J.M.T. Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation / John M.T. Balmer, Stephen A. Greyser // European Journal of Marketing. – 2006. – Vol. 40 Iss: 7/8, pp.730 – 741
4. Corrigan T.F. Campus Press, Inc.: A critical analysis of the corporatization of collegiate media / Thomas F Corrigan, Jennifer M Proffitt // Journalism. – 2011. – Vol. 12, 8. – P. 1018-1034 ; Доступ после регистрации (открыть ссылку)
5. McLaren Y. Characterising the Genre of the Corporate Press Release / Yvonne McLaren, Cǎlin Gurǎu // LSP and professional communication. – 2005. – Vol 5, No 1. – P. 10-30 ; The same [Electronic resource]. – URL: http://ej.lib.cbs.dk/index.php/LSP/article/view/2041/2041 (9.09.2014).
6. McLaren-Hankin Y. `We expect to report on significant progress in our product pipeline in the coming year': hedging forward-looking statements in corporate press releases // Discourse Studies. – 2008. – Vol. 10, 5. – P. 635-654 ; Доступ после регистрации (открыть ссылку)
7. Noack D. Corporate press release web sites // Editor & Publisher. – 1997. – Т. 130, N 20. – P. 34-35.